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[M559] Negotiation and Persuasion Techniques


 Negotiation and Persuasion Techniques (1-day Training)

Negotiation is a crucial element of interpersonal communication in our daily life, and negotiating in a persuading manner is one of the greatest challenges of interpersonal communication.  This course can help you to understand the complex negotiations and learn the persuasion techniques with best practices, tools, plans, methodology, and strategies to achieve win-win negotiations. 


Learning objectives

  • To understand the complex negotiations and use of the appropriate skills in different negotiations

  • To learn the steps and persuasion technique in the negotiation processes of sales and purchasing, and plan for negotiations

  • To perform practices in using different negotiation skills, best practices, tools, methodology, plans in contract negotiation

  • To formulate negotiation strategies and use communication & techniques to achieve win-win negotiations


Course outline

Module A: Complex Negotiations & Use of Skills

  • What is a negotiation, why negotiate, and the principles of negotiation;

  • Understand different types of negotiations; and

  • Use of the appropriate skills and persuasion technique in different negotiations.

Module B: Negotiation Processes, Model, and Planning

  • Closer look at the negotiation in the processes in various context;

  • Plan for the steps of negotiation and set the goals and objectives.

Module C: Negotiation in Practices

  • Negotiation via information and communications technology (ICT) & communication media;

  • Discuss the critical successful factors and best practices negotiations; and

  • Use tools, methodology, and plan for contingency in negotiation

Module D: Win-Win Negotiations

  • Perform effective communication to achieve negotiation results;

  • Formulate negotiation strategies and how to use it achieve performance; and

  • Apply the techniques to achieve win-win negotiations;

Course Design and Focus

  • Content relevance by slide and video presentation

    • Complex Negotiations & Use of Skills

    • Negotiation Processes/Model

    • Success factor and best practices in negotiation

    • Planning & Win-Win Negotiations

  • Interaction and reflection

  • Case Scenario Discussion

  • Further reading


  • Trainer’s briefings and facilitations

  • Reflective and sharing

  • Group discussion and presentation


Certificate of attendance

  • Certificate of Attendance will be issued to participants who have attended more than 90% of the enrolled course hours

  • To provide a more comprehensive certificate service, please fill in the participant's name according to the identification document (as standard) when submitting the application form.

Should you have any questions, please contact Ms. Joanne Chan during office hour. 

Tel: (852) 2202-9330                    Email:

Office Hour: 9 a.m. to 6 p.m. (Monday to Friday, excluding public holidays)


Remarks: “HKQAA reserves the right to cancel the course, change the trainer, content, date, time and / or venue as necessary. Please read the terms and conditions at the bottom of this page before enrolment.” Course time : 09:30 - 17:00 Early bird discount fee : settle fee one month before the course. No Group discount.

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Last Update: 2023-03-20   Disclaimer and Copyright
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