Page 11 - 2018 HKQAA Booklet ebook

HKQAA - Hong Kong Wine Registration Scheme
香港品質保證局 — 香港葡萄酒註冊計劃

Give Consumer Confidence with Identifiable
Sources
With so many options now available, wine lovers,
collectors and traders are becoming more and more
careful about choosing the right wine with the right
background. Wine bottles don’t speak for themselves,
so the source of the wine could be a key factor when
consumers make buying decisions.
In response to market needs, Hong Kong Quality
Assurance Agency (HKQAA) launched the HKQAA –
Hong Kong Wine Registration Scheme (HKWR) in
2013. This was the first such programme in Hong
Kong and aims to increase consumer confidence by
recognising an organisation’s ability to maintain and
retrieve the records of wines they handle. The Scheme
also encourages the practice of storing wine in a
controlled storage environment.
The programme is open to organisations in the wine industry, including wine traders,
merchants, wholesalers, distributors, cellars or warehouses, retailers, transportation service
providers, catering and hospitality businesses. Upon successful registration, organisations Hong Kong Wine Registration Scheme 香港葡萄酒註冊計劃
will receive a Confirmation of Registration Letter and be entitled to display the HKWR Scheme
Mark at retail stores, advertisement and printed matter.
In November 2014, HKQAA launched the online platform for the HKWR Scheme (hkwr.hkqaa.
org) and the Scheme Label, each with a unique QR code. Registered organisations can stick
the Label on the bottle of their wine, which consumers can scan with their smartphones to
confirm on our online platform that the wine was handled by a registered organisation.

葡萄酒來源記錄妥當 提升顧客信心

隨著市場上的選擇越來越多，葡萄酒愛好者和酒商均越來越謹慎選購其心頭好，而葡萄
酒的來源便是一個重要的考慮因素。
為回應市場的需求，香港品質保證局在2013年推出 「香港品質保證局 ─ 香港葡萄酒註
冊計劃」 ，為香港首個同類型的註冊計劃，旨在確認機構能夠妥善保存及翻查可識別的葡
萄酒來源記錄，以提升顧客的信心，並且鼓勵機構將葡萄酒存放在適當的儲存環境中。
計劃適合葡萄酒買賣商、批發商、酒窖、倉庫、零售商、運輸商、飲食業及酒店業等參
與，合資格的註冊機構會獲局方發出註冊確認信及計劃的標誌，可將其展示於商舖、廣
告、印刷品上。
2014年11月，局方推出計劃的網上平台（hkwr.hkqaa.org），以及印有獨特 QR 碼的計劃
標籤，註冊機構可將其貼於酒瓶上，供消費者以手機確認該供應商已參加註冊計劃。
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